Question: In the article A Functional Analysis Comparison ofWeb-Only Advertisements and Traditional Television Advertisements from the 2004 and 2008 Presidential Campaigns (Journalism & Mass Communication Quarterly,

In the article "A Functional Analysis Comparison ofWeb-Only Advertisements and Traditional Television Advertisements from the 2004 and 2008 Presidential Campaigns" (Journalism & Mass Communication Quarterly, Vol. 90, No. 1, pp. 23-38), author C. Roberts explores whether a difference exists in purpose and content of web-only ads and television ads created by candidates in presidential campaigns. The following contingency table cross-classifies a sample of such advertisements by purpose and source. The purpose of the ad is classified as "acclaim" if the candidate acclaims himself/herself with positive statements about his/her credentials to be a better candidate. The purpose of the ad is classified as "attack" if the candidate attacks the opponent's credentials or defends with refutations against the opponent's attack.

a. Find P(S2).
b. Find P(S2 & P1).
c. Obtain P(P1 | S2) directly from the table.
d. Obtain P(P1 | S2) by using the conditional probability rule and your answers from parts (a) and (b).

Purpose Acclaim Attack Pi Pg | Total Web-only ad 20 42 62 Television ad 332 176 508 Total 352 218 570

Step by Step Solution

★★★★★

3.43 Rating (156 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

a PS 2 508570 0891 Of all ads from the 2004 and 2009 Presidential Campaigns 891 were Televis... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Document Format (1 attachment)

1270-M-S-P(10629).docx

120 KBs Word File

Students Have Also Explored These Related Statistics Questions!

In the article "Missing the Target: A Comparison of Buyback and Fatality Related Guns" (Injury Prevention, Vol. 8, pp. 143-146), Kuhn et al. examined the relationship between the types of guns that...

In the article "A Multifactorial Intervention Program Reduces the Duration of Delirium, Length of Hospitalization, and Mortality in Delirious Patients" (Journal of the American Geriatrics Society,...

In the article Comparison of the Atkins, Ornish, Weight Watchers, and Zone Diets for Weight Loss and Heart Disease Risk Reduction (Journal of the American Medical Association, Vol. 293, No. 1, pp....

Acclaim or Attack. In the article A Functional Analysis Comparison of Web-Only Advertisements and Traditional Television Advertisements from the 2004 and 2008 Presidential Campaigns (Journalism &...

Masking the Offense? An Ethical View on Humor in Advertising Kati Frster a and Cornelia Brantner b aDepartment of Communication, University of Vienna; bInstitute of Media and Communication, Dresden...

Read, analyze and explain the following article: make a essay, presenting your analysis of the pricing strategy used in this article. Explain the importance of the presented pricing strategy....

Please Read!!! Please DO NOT copy and past from internet or another student or somewhere else, there is a safe assign program will find any plagiarism...please read the book and write an assignment...

Individual Case Analysis Four cases are available from Harvard (see first : Case pack of 4 cases available at: http://cb.hbsp.harvard.edu/cbmp/access/49960103 ). Answer each of these questions in...

Two research articles were assigned with the research chapter, one that compares Mexican and American Adolescents, and one that compares Chinese, Japanese and American Adolescents. Items 1 & 2 below...

From the first e-activity, the article indicates approximately 90% of the companies in the study were sensitive to the variances in material prices. Examine the causes of material price variances and...

(1 point) Find a unit vector with positive first coordinate that is orthogonal to the plane through the points P=(4,3, 4), Q(3, 4, 3), and R= (3, 4, -1). Note: You can earn partial credit on this...

You start a lemonade stand. He estimates that he will sell 1,000 glasses of lemonade over the next year. Each glass of lemonade sells for $3. Each glass comes with the following costs: Lemons, cups...

ABC Technologies, Inc., a publicly - traded company, uses both equity and debt to finance its operations. The company's stock is currently trading for $ 5 2 . 5 0 per share and has earnings of $ 1 ....

2. In Ponza, Italy, a man is stationed at a specific port and can be hired to give sightseeing tours with his boat. If the man is free, it takes an interested tourist a time period, exponentially...

Repeat parts (b)(e) of Exercise 7.17 for samples of size 4. (There are 15 possible samples.) b. For samples of size 2, construct a table similar to Table 7.2. (There are 15 possible samples of size...

Repeat parts (b)(e) of Exercise 7.17 for samples of size 5. (There are six possible samples.) b. For samples of size 2, construct a table similar to Table 7.2. (There are 15 possible samples of size...

Repeat parts (b)(e) of Exercise 7.17 for samples of size 6. What is the relationship between the only possible sample here and the population? b. For samples of size 2, construct a table similar to...

2. Exchange options. Suppose that: The stock of Exxon Mobile Corp. (XOM) is currently trading at 76.38. It is expected to pay an 80 cent dividend at the end of each of the next four quarters. It has...

What is a key feature of the Internet of Things ( IoT ) ? 1 a . It limits connectivity to wired networks only b . It involves connecting everyday devices to the Internet c . It excludes home security...

5. Howton & Howton Worldwide (HHW) is planning its operations for the coming year, and the CEO wants you to forecast the firm's additional funds needed (AFN). The firm is operating at full capacity....