In the context of marketing what does the term product positioning mean? Why is it so important?

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Principles of Marketing

ISBN: 978-0132390026

12th edition

Authors: Philip Kotler, Gary Armstrong

Question Posted: Aug 16, 2016 09:18 AM

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In the context of marketing what does the term product positioning mean? Why is it so important?

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Product Positioning is a critical component of a marketing plan Item situating is th...View the full answer

Principles of Marketing

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