Question: The chapter discusses five requirements for effective segmentation. Suppose you are a product manager in a regional fast food restaurant company. You are listening to

The chapter discusses five requirements for effective segmentation. Suppose you are a product manager in a regional fast food restaurant company. You are listening to a presentation on a new sandwich idea and it is your turn to ask questions. Write five questions that you would ask the person presenting this product idea. Each question should be directed at one of the five segmentation requirements.

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