In The Superpollsters, David W. Moore describes an experiment in which different subjects were asked if they agree with the following statements:

i. Too little money is being spent on welfare.

ii. Too little money is being spent on assistance to the poor.

Even though it is the poor who receive welfare, only 19% agreed when the word "welfare" was used, but 63% agreed with "assistance to the poor."

a. Which of the two questions should be used in a survey? Why?

b. If you are working on a campaign for a conservative candidate for Congress, and you want to emphasize opposition to the use of federal funds for assistance to the poor, which of the two questions would you use? Why?

c. Is it ethical to deliberately word a survey question so that it influences responses? Why or why not?