In the value-creation model presented in this chapter, it is implicitly assumed that all consumers get the

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In the value-creation model presented in this chapter, it is implicitly assumed that all consumers get the identical value (e.g., identical B) from a given product. Do the main conclusions in this chapter change if consumer tastes differ, so that some get more value than others?
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Economics of Strategy

ISBN: 978-1118319185

6th edition

Authors: David Besanko, David Dranove, Mark Shanley, Scott Schaefer

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