Question: In the value-creation model presented in this chapter, it is implicitly assumed that all consumers get the identical value (e.g. identical B) from a given

In the value-creation model presented in this chapter, it is implicitly assumed that all consumers get the identical value (e.g. identical B) from a given product. Do the main conclusions in this chapter change if consumer tastes differ, so that some get more value than others do?

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