In which sectors gray marketing is more frequent? Why? Give some examples.

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Global Marketing Contemporary Theory Practice and Cases

ISBN: 978-0078029271

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Authors: Ilan Alon, Eugene Jaffe

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Question Posted: Feb 26, 2016 04:41 AM

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In which sectors gray marketing is more frequent? Why? Give some examples.

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A parallel import occurs when channel members in low price markets resell a firms products to ...View the full answer

Global Marketing Contemporary Theory Practice and Cases

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