Question: Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: a. A firm

Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons:
a. A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it.
b. A competitor is about to do a test market for a new brand and wants to track sales in test market areas to fine-tune its marketing mix.
c. A big grocery chain won’t stock a firm’s new popcorn based snack product because it doesn’t think there will be much consumer demand.

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a If the firm has developed an improved razor blade and obtained distribution but consumers are not motivated to buy it the firms promotion objective should probably be to encourage trial Once consume... View full answer

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