Discuss some ways that a firm can link its sales promotion activities to its advertising and personal

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Discuss some ways that a firm can link its sales promotion activities to its advertising and personal selling efforts—so that all of its promotion efforts result in an integrated effort.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:37 AM

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Discuss some ways that a firm can link its sales promotion activities to its advertising and personal

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Essentials of Marketing

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