Intelligence gathering and understanding an organization's current situation and potential for innovation as dependent on external forces are important. Conduct a TIME (technology, industry, market, and events) analysis of a local organization.
Identify a local organization that you know well or would like to know well.
Review and list the products and/or services currently offered by the organization.
Provide an overview of the technology that the organization uses to compete. Is the technology a product or is the technology an external variable? What information about technology would a project manager need to develop or improve a current product?
Provide an overview of the industry in which the organization competes. Who are the competitors? Select one of Porter's five forces to illustrate how you would gather industry information.
Provide an overview of the market served by the organization. Select one factor to show the specific data you would gather about market segmentation. For more, see the link at the bottom of the page, Table, for a table from your textbook.
Provide an overview of events facing the company. What event or trend might impact this product? How might the event or trend impact the success of the product?
Determine if the organization uses a market needs or a technology-driven approach. Support your answer.
Summarize the TIME analysis in table form.