Describes the work of leaders and the work of managers. Discuss an example of a new product

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Describes the work of leaders and the work of managers. Discuss an example of a new product or service and how it has led from concept to commercial development. Who led the efforts, and how do these efforts fit with Kotter's descriptions of management and leadership? What impact has this new product or service had on society?
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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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