Question: Is a customer's preference for a fast-food chain affected by the age of the customer? If so, advertising might need to target a particular age
Is a customer's preference for a fast-food chain affected by the age of the customer? If so, advertising might need to target a particular age group. Suppose a random sample of 500 fast-food customers aged 16 and older was selected, and their favorite fast-food restaurants along with their age groups were recorded, as shown in the table:
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Use an appropriate method to determine whether or not a customer's fast-food preference is dependent on age. Write a short paragraph presenting your statistical conclusions and their practical implications for marketing experts.
Age Group McDonald's Burger King Wendy's Other 16-21 21-30 30-49 50+ 75 89 54 21 34 42 52 25 10 19 28 6 10 18 10
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The 4 4 contingency table is analyzed using Minitab to test H 0 fast food choice is independent of a... View full answer
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