Is it true that the squeaky wheel gets the most grease, meaning that the customer complaining the loudest and most aggressively will get noticed and receive the greatest concessions?

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Is it true that the "squeaky wheel gets the most grease," meaning that the customer complaining the loudest and most aggressively will get noticed and receive the greatest concessions?
Related Book For answer-question

Essentials of Business Communication

9th edition

Authors: Mary Ellen Guffey, Dana Loewy

ISBN: 978-1111821227