Is there a conflict of interests in the way Unilever markets to women and young men? Is

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Is there a conflict of interests in the way Unilever markets to women and young men? Is it undoing all the good that might be done in the “Campaign for Real Beauty” by making women sex symbols in Axe ads? Discuss.

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 05, 2012 02:28 AM

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Is there a conflict of interests in the way Unilever markets to women and young men? Is

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Marketing management

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