Is Unilever's strategy in India a push strategy or a pull strategy? Explain.

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Global Business Today

ISBN: 978-1259686696

10th edition

Authors: Charles W. L. Hill Dr, G. Tomas M. Hult

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Question Posted: Oct 26, 2017 03:21 AM

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Describe a push strategy and a pull strategy.
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Is Unilever's strategy in India a push strategy or a pull strategy? Explain.

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Most will suggest that Unilevers strategy in India is a push strategy The country ...View the full answer

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