Question: It has been said that, to some degree, coding of open-ended questions is an art. Would you agree or disagree? Why? Suppose that after coding

It has been said that, to some degree, coding of open-ended questions is an art. Would you agree or disagree? Why? Suppose that after coding a large number of questionnaires, the researcher notices that many responses end up in the “Other” category. What might this imply? What could be done to correct it?

Step by Step Solution

★★★★★

3.34 Rating (172 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

Coding openended questions is part science and part art When there are clear theme... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Document Format (1 attachment)

748-B-M-M-P (2147).docx

120 KBs Word File

Students Have Also Explored These Related Marketing Questions!

It has been said that a system without good documentation is worthless. Provide support for this statement. Then comment on how todays advanced tools might alleviate the documentation burden.

It has been said that surveys show that consumers hate advertising, but like specific ads. Comment.

It has been said that there is no such thing as a sustainable strategic advantage. Do you agree? Why or why not?

Respond to the following discussion question: It has been said that, to some degree, coding of open-ended questions is an art. Would you agree or disagree? Why? Suppose that after coding a large...

Business Research MethodologyQuestion Bank 1 1. When the marketing department of an organization attempts to determine the amount of time the managers in this department spend at their computers in...

10. An experimenter has some degree of control over the: a. independent variable. b. correlative variable. c. history effect. d. All of the above, if the experiment is conducted properly. 11. If a...

Business Research Methodology- Question Bank 1 1. When the marketing department of an organization attempts to determine the amount of time the managers in this department spend at their computers in...

QUESTIONS FOR REVIEW AND CRITICAL THINKING 1. What is the difference between measurement validity and interview validation? 2. Assume that Sally Smith, an interviewer, completed 50 questionnaires....

Journal of Information Technology Education Volume 6, 2007 The Delphi Method for Graduate Research Gregory J. Skulmoski Zayed University, Dubai, United Arab Emirates Francis T. Hartman and Jennifer...

When a company sells bonds between interest dates, the company normally will collect from the investors both the selling price and the interest accrued on the bonds from the interest payment date...

If you are provided with a stock of pure-breeding (i.e., homozygous) wild flies and another stock of pure-breeding Bar flies, how could you determine if the Bar allele is sex-linked or autosomal,...

In the _____________ approach, production normally takes place in accordance with the demand forecast. a. Classical b. JIT c. Pull d. Ideal

8.3 Considert he simple regressionm odel Y i : 9 r * 7 z x i l e t where the ei are independent errors with E(ei) : 0 and var(ei) : ozx?. Suppose that you have the following five observations ! : ( 4...

Valerie would like to invest a certain amount of money for three years and considers investing in a one-year bond that pays 3 percent. Valerie would then like to buy a second one-year bond that is...

Question #1. Miss Bunz deposited $5,000 into a tax-free account that was earning 2.75% compounded monthly.One year later, she made a second deposit into the account of $3,500.How much will she have...

The risk-free rate is 6% and the expected rate of return on the market portfolio is 13%. a. Calculate the required rate of return on a security with a beta of 1.15. (Do not round intermediate...