It has been said that surveys show that consumers hate advertising, but like specific ads. Comment.

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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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Question Posted: Oct 02, 2012 07:47 AM

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It has been said that surveys show that consumers hate advertising, but like specific ads. Comment.

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In survey research questions are often broadly asked They ask about advertising in gene...View the full answer

Business research methods

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