Question: It is 1985, and you are a staff assistant to CEO Fireman of Reebok. Reeboks production of shoes can hardly meet the burgeoning demand. The

It is 1985, and you are a staff assistant to CEO Fireman of Reebok. Reebok’s production of shoes can hardly meet the burgeoning demand. The future seems unlimited. However, you sense a danger on the horizon, and that is not paying sufficient attention to your major customers, particularly Foot Locker. Design a program for Reebok to build stronger relations with its major customers. Develop a persuasive presentation to sell this to Fireman, and be prepared to answer his objections.

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