Be a Devils Advocate (one who argues an opposing viewpoint to test the decision). Array all the

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Be a Devil’s Advocate (one who argues an opposing viewpoint to test the decision). Array all the rationale you can for not deemphasizing the swoosh. Be persuasive.

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Marketing Mistakes And Successes

ISBN: 9780470169810

11th Edition

Authors: James F. Dartley

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Question Posted: Aug 18, 2012 02:38 AM

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Be a Devils Advocate (one who argues an opposing viewpoint to test the decision). Array all the

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