Question: I've got to make a speech down in Dallas next month. Its part of a conference SMU is having on the general topic of opportunity

"I've got to make a speech down in Dallas next month. Its part of a conference SMU is having on the general topic of opportunity identification (OI). They want me to explain why OI is sometimes more important than brainstorming and other techniques of concept generation. Seems to me it isn't. What do you think?"

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