Question: I've got to make a speech down in Cebu next month. It's part of a conference UP Cebu is having on the general topic of

I've got to make a speech down in Cebu next month. It's part of a conference UP Cebu is having on the general topic of opportunity identification (OI). They want me to explain why OI is sometimes more important than brainstorming and other techniques of concept generation. Seems to me it isn't. What do you think?"

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