Question: Jane Farr, a business major, is working on a case problem for one of her classes. In this case problem, the company needs to raise

Jane Farr, a business major, is working on a case problem for one of her classes. In this case problem, the company needs to raise cash to market a new product it developed. Lenny Gaston, an engineering major, takes one look at the company’s and says, “This company has an awful lot of goodwill. Why don’t you recommend that they sell some of it to raise cash?” How should Jane respond to Lenny?

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