Jim Hensons popular characters, the Muppets, starred in the movie Muppet Treasure Island, in which Hensons production

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Jim Henson’s popular characters, the Muppets, starred in the movie Muppet Treasure Island, in which Henson’s production company introduced a new character—a wild boar named Spa’am. Hormel Foods, which manufactures Spam luncheon meat, took offense at its mark being associated with this character. Hormel sued Henson’s production company to enjoin the use of the mark. Should the court prohibit the production company from using the mark? Why, or why not?

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The law of marketing

ISBN: 978-1439079249

2nd Edition

Authors: Lynda J. Oswald

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