The law of marketing(2nd Edition)
Authors:
Lynda J. Oswald
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 2901439079248, 1439079242, 978-1439079249
Book publisher: Cengage Learning
Book Price $0 : The 'Law of Marketing' by Lynda J. Oswald provides an in-depth analysis of crucial legal principles impacting modern marketing practices. This comprehensive resource dives into the intersection of law and marketing, dissecting complex topics such as intellectual property, consumer protection laws, advertising regulations, and antitrust issues. The book serves as both an essential guide and a robust solution manual for understanding the intricate legal frameworks that govern marketing activities. One of the key features is its practical approach, offering an 'Answer Key' for hypothetical scenarios that illustrate real-world applications of the law. Additionally, the 'Table of Content' is meticulously structured, allowing students and professionals to easily navigate through chapters on contracts, liability issues, and data privacy. Lynda J. Oswald adeptly balances legal theory with practical implications, making it a valuable asset for marketers, legal professionals, and business students. The 2nd edition has been praised for its updated content reflecting recent legal changes and case studies, enhancing its relevancy in today's fast-paced digital marketing landscape. A dedicated section on technology's role in marketing highlights emerging trends and the importance of compliance with evolving legal standards. Overall, the book has been well-received for its clarity and application-oriented approach, helping readers grasp the often complex intersections of law and marketing. Supplementary cheap materials included here support independent study and classroom teaching alike.
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