Jim Jones, a motel owner, noticed that just down the street the Motel 36 advertises a $36-per-night
Question:
There are a lot of other motels nearby, but only Motel 36 advertises its rate on its sign. (Rates at the other motels vary from $48 to $80 per night.) Jim estimates that his actual incremental cost per night for each room rented, rather than remaining vacant, is $12. This $12 pays for all the cleaning, laundering, maintenance, utilities, and so on. Jim believes his eight alternatives are:
What should Jim do? Show how you reached your conclusion.
Transcribed Image Text:
Resulting 8 Alternative Occupancy Rate Advertise and Charge $35 per night 42 per night 48 per night 54 per night Do Not Advertise and Charge $48 per night 54 per nigl 62 per night 68 per night 100% 94 80 70% 68 56
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Alternative Price Net Income per Room Rate No Room Net In...View the full answer
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Related Book For
Engineering Economic Analysis
ISBN: 9780195168075
9th Edition
Authors: Donald Newnan, Ted Eschanbach, Jerome Lavelle
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