Kelli Davis is in the flower business. While business has been steady, she wonders if she should

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Kelli Davis is in the flower business. While business has been steady, she wonders if she should expand her business to include candy as well. Both flowers and candy fit well into her business model. Kelli provides the following projections of annual sales, net income, and average total assets for the flower business alone and for the business if both flowers and candy were sold.

Kelli Davis is in the flower business. While business has

Required:
1. Calculate Kelli€™s return on assets, profit margin, and asset turnover for flowers only.
2. Calculate Kelli€™s return on assets, profit margin, and asset turnover for flowers and candy.
3. Based on these ratios, what recommendation would youmake?

Asset Turnover
Asset turnover is sales divided by total assets. Important for comparison over time and to other companies of the same industry. This is a standard business ratio.
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Related Book For  book-img-for-question

Financial Accounting

ISBN: 978-0078025549

3rd edition

Authors: J. David Spiceland, Wayne Thomas, Don Herrmann

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