# La Jolla Beverage Products is considering producing a wine cooler that would be a blend of a white wine, a ros wine, and fruit juice. To meet taste specifications, the wine cooler must consist of at least 50% white wine, at least 20% and no more than 30% ros, and exactly 20% fruit juice. La Jolla purchases the wine from

La Jolla Beverage Products is considering producing a wine cooler that would be a blend of a white wine, a rosé wine, and fruit juice. To meet taste specifications, the wine cooler must consist of at least 50% white wine, at least 20% and no more than 30% rosé, and exactly 20% fruit juice. La Jolla purchases the wine from local wineries and the fruit juice from a processing plant in San Francisco. For the current production period, 10,000 gallons of white wine and 8000 gallons of rosé wine can be purchased; an unlimited amount of fruit juice can be ordered. The costs for the wine are $1.00 per gallon for the white and $1.50 per gallon for the rosé; the fruit juice can be purchased for $0.50 per gallon. La Jolla Beverage Products can sell all of the wine cooler they can produce for $2.50 per gallon.

a. Is the cost of the wine and fruit juice a sunk cost or a relevant cost in this situation? Explain.

b. Formulate a linear program to determine the blend of the three ingredients that will maximize the total profit contribution. Solve the linear program to determine the number of gallons of each ingredient La Jolla should purchase and the total profit contribution they will realize from this blend.

c. If La Jolla could obtain additional amounts of the white wine, should they do so? If so, how much should they be willing to pay for each additional gallon, and how many additional gallons would they want to purchase?

d. If La Jolla Beverage Products could obtain additional amounts of the rosé wine, should they do so? If so, how much should they be willing to pay for each additional gallon, and how many additional gallons would they want to purchase?

e. Interpret the dual price for the constraint corresponding to the requirement that the wine cooler must contain at least 50% white wine. What is your advice to management given this dual price?

f. Interpret the dual price for the constraint corresponding to the requirement that the wine cooler must contain exactly 20% fruit juice. What is your advice to management given this dual price?

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**Related Book For**

## Quantitative Methods for Business

11th Edition

Authors: David Anderson, Dennis Sweeney, Thomas Williams, Jeffrey cam

ISBN: 978-0324651751