Last month you were vacationing in Phoenix and noticed that there were several Starbucks coffee locations. You

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Last month you were vacationing in Phoenix and noticed that there were several Starbucks coffee locations. You don’t have any coffee locations in your city, except for a few local cafes. You also have a large college in your town and believe that, if Starbucks opened a location, they would be very successful. If you went to your public library, what sources would you use to find out more information about this company? If you are on the Internet, how can you obtain additional information on this company?
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Entrepreneurial Finance

ISBN: 978-0133140514

6th edition

Authors: Philip J. Adelman; Alan M. Marks

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