Question: Let's go back to the ongoing case you selected. This will be either your current employer, a specific organization you want to work in, or

Let's go back to the ongoing case you selected. This will be either your current employer, a specific organization you want to work in, or one of the two hypothetical organizations described in Chapter 1: Independent Auto Sales and Service (IAS) or Network Nutrition Distributors (NND). Now consider the following questions as you develop a customer service strategy:
Strategy Planning Questions
1. What changes do you anticipate coming that will affect your business? Describe the top three changes that could destroy your business or leap-frog it into new levels of success
2. Calculate the lifetime value of your customer using today's dollars. Develop a strategy for capturing more "share of the customer." What policies, processes, actions, or changes would you plan to keep your organization healthy and prosperous?

Step by Step Solution

★★★★★

3.39 Rating (165 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

The company they choose to consider The responses to Questions below are based on the sample compani... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Document Format (1 attachment)

630-B-M-C-R (68).docx

120 KBs Word File

Students Have Also Explored These Related Marketing Questions!

Return to the ongoing case you selected. This will be either your current employer, a specific organization you want to work in, or one of the two hypothetical organizations described in Chapter 1:...

Go back to the numerical example with no factor substitution that leads to the production possibility frontier in Figure a. What is the range for the relative price of cloth such that the economy...

Go back to The Gap, Inc., homepage and click on Social Responsibility. 1. Does The Gap, Inc., do anything to ensure its garment workers are treated fairly? If so, why is this important for the...

Building a Customer Service Strategy: Your Ongoing Case Let's go back to the ongoing case you selected. This will be either your current employer, a specific organization you want to work in or one...

Let's go back to the ongoing case you selected. This will be either your current employer, a specific organization you want to work in, or one of the two hypothetical organizations described in...

On January 1, 2011, Pacer Ltd. paid $1,000 for the option to buy 5,000 of its common shares for $25 each. The contract stipulates that it may only be settled by exercising the option and buying the...

Determine the price of a put option using put-call parity under the following conditions: price of the underlying asset is $118; exercise price of the options is $100; price of the call option is...

70. Virtual call centers are staffed by individuals working out of their homes. Most home agents earn $10 to $15 per hour without benefits versus $7 to $9 per hour with benefits at a traditional call...

upcoming year, Babson estimated its total manufacturing overhead cost at $360,000 and its total machine hours at 125,000. During the first month of operation, the company worked on three jobs and...

What are some strategies for helping promote positive customer culture?

What are some things you can do as a customer service professional to project a positive image to the customer?

What are some strategies to use in order to avoid words or phrases that will negatively affect your relationship with your customer?

Diana has regularly contacted three companies (A, B and C) for her quarterly servicing of aircons. If A services her aircons, the probability that there will be no problem with the aircons in the...

GlobalBankCrdit Financial Holdings PLC has the following assets on its balance sheet: Asset Amount Cash and equivalents $5,000,000 Government securities $1,500,000,000 Interbank loans $100,000,000...

Which of the following statements is CORRECT? 1. A time line is not meaningful unless all cash flows occur annually. 2. Time lines are not useful for visualizing complex problems prior to doing...