Question: Licensing the brand name and symbol is an important source of revenue for Harley. What types of products do you think do not fit with

Licensing the brand name and symbol is an important source of revenue for Harley. What types of products do you think do not fit with the Harley image and therefore are not good candidates for licensing by Harley? Develop a list and discuss your selections.

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Those products that do NOT mesh well with the traditional HarleyDavidson lifestyle see below will pr... View full answer

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