Lifestyle analysis collects data concerning three dimensions of a respondent's lifestyle (see Exhibit 9.2). Compare and contrast

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Lifestyle analysis collects data concerning three dimensions of a respondent's lifestyle (see Exhibit 9.2). Compare and contrast these dimensions. Are the three dimensions exhaustive, or can you suggest others that should be included?

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Basic Marketing Research

ISBN: 978-1133188544

8th edition

Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill

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Question Posted: Apr 30, 2016 12:27 PM

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Lifestyle analysis collects data concerning three dimensions of a respondent's lifestyle (see Exhibit 9.2). Compare and contrast

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The Activities dimension concerns how people actually spend their time and as such ...View the full answer

Basic Marketing Research

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