List all the brand touch points a person booking and taking a flight on WestJet encounters?

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Marketing An Introduction

ISBN: 978-0133581584

5th Canadian edition

Authors: Philip Kotler, Valerie Trifts, Lilly Gary Armstrong

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Question Posted: Feb 22, 2017 12:10 AM

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List all the brand touch points a person booking and taking a flight on WestJet encounters?

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Have students go to the online booking site or do it as a group in class This website is the m...View the full answer

Marketing An Introduction

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