List and explain the steps in promotion planning.
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A Step 1 Identify the Target Audiences An important part of overall marketing planning is to identify the target audiences Remember IMC marketers reco...View the full answer
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Marketing Real People, Real Choices
ISBN: 978-0132913171
4th Canadian Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
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