List the sources and uses of secondary data. What are the benefits of secondary data? What are

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List the sources and uses of secondary data. What are the benefits of secondary data? What are the limitations?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:41 AM

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List the sources and uses of secondary data. What are the benefits of secondary data? What are

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Information obtained from existing sources is referred to as secondary data Sources of secondary dat...View the full answer

Advertising and Integrated Brand Promotion

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