Looking at Table, which shows Pepsi winning the war with Coca-Cola, at least in market dominance, what would you do to get the company in the growth mode, with the goal of eventually surpassing Pepsi in both revenue and net income?

Table Comparison of Coke and Pepsi Revenue and Net Income, 1999–2006 (Million$)

1999 2000 2001 2002 20032004 2005 2006 Revenue Coke 19,805 20,458 20,092 19,564 21,044 21,982 23,104 24,088 Peps 20,367 20,438 26,935 25,112 26,971 29,26132,562 35,137 Coke percentage increase these 8 years 21.6% Pepsi percentage increase 72.5% Coke 2,431 2,177 3,979 3,976 4,347 4,847 4,872 5,080 Peps 2,050 2,183 2,662 3,313 3,568 4,1744,078 5,642 Coke percentage increase these 8 years 108.9% Pepsi percentage increase 175.2%