In the new Coke fiasco, how could Coca-Colas marketing research have been improved? Be specific.

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In the new Coke fiasco, how could Coca-Cola’s marketing research have been improved? Be specific.

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Marketing Mistakes And Successes

ISBN: 9780470169810

11th Edition

Authors: James F. Dartley

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Question Posted: Aug 18, 2012 02:36 AM

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In the new Coke fiasco, how could Coca-Colas marketing research have been improved? Be specific.

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The marketing research involving taste tests was on treacherous ground to begin with since most peop...View the full answer

Marketing Mistakes And Successes

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