Magazines certainly proved to be the right media class for selling Absolut Vodka. Why are magazines a

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Magazines certainly proved to be the right media class for selling Absolut Vodka. Why are magazines a natural choice for vodka advertisements? What has Absolut done with its advertising to take full advantage of this medium?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:45 AM

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Magazines certainly proved to be the right media class for selling Absolut Vodka. Why are magazines a

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Given the restricted options available to spirits marketers magazines were an obviou...View the full answer

Advertising and Integrated Brand Promotion

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