Manifest Digital is a marketing and design firm with a focus in website development. Manifest Digital focuses on making their client’s sites customer-oriented and easy to use. This company relies on user-centered principles to meet the needs of both their clients—those producing and marketing goods—as well as the website’s users—potential consumers. For Manifest Digital the end goal is providing users with a rewarding experience.
1. What does Manifest Digital mean when it says its philosophy is based on “user centered principles?”
2. How has this philosophy contributed to the company’s success?