Question: 1. How would you classify High Sierras products? Explain your choice. 2. Visit High Sierras website at www.highsierrasport.com to view the firms products. Briefly describe

1. How would you classify High Sierra’s products? Explain your choice.
2. Visit High Sierra’s website at www.highsierrasport.com to view the firm’s products. Briefly describe the High Sierra’s overall product mix. Then choose a product line and outline the features that make it unique as well as those that make it fit the mix.
3. Describe the factors that contribute to High Sierra’s brand equity.
4. High Sierra sells its products through retailers and through the U.S. Ski and Snowboarding Teams. Do you view this as an effective strategy? Why or why not?

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