Manuel is planning to launch a new gourmet taco truck and is trying to decide where he should park his truck and what features and prices would entice consumers. He sends a request for proposal to four marketing research vendors, and three respond, as described in the ¬ table below. Which vendor should Manuel use? Explain your rationale for picking this vendor over the others?

Transcribed Image Text:

Vendor B Vendor A Vendor C The vendor that Manuel Manuel's key competitor This well-known vendor has used in the past has used this vendor, which has recently started to estimates it can get the job claims that it can get the focus done for $200,000 and in job done for $150,000 and industry. It quotes a price two months. The vendor in one month. This vendor of $180,000 and a time of plans to do a telephone- plans to do a telephone- one month. The vendor based survey analysis and based survey analysis and plans to conduct a Web- use secondary data from use secondary data. During based survey analysis and on the restaurant a discussion pertaining to use secondary data. price its estimates, the U.S. Census. and time the vendor indicates it will draw on insights it has leamed from a recent report prepared for of Manuel's one competitors.