Many competitors are involved in the market and they use almost the same technological concept and as

Question:

Many competitors are involved in the market and they use almost the same technological concept and as a result the company Ege Trappe is buying shares with the companies such as Hammer Trap and three more companies in Denmark in order to learn from their competitors within the aspect of:
-Innovating new product by learning from their competitor's concept
-Stay in market
- Joint venture