FREE Trial

Many marketers felt that the Internet would hurt the direct mail catalog industry. In fact, this has

Question:

Many marketers felt that the Internet would hurt the direct mail catalog industry. In fact, this has not been the case. Explain some of the similar characteristics of catalog shopping and shopping on the Internet. Then explain why you feel the mail catalog business has not been hurt.
Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Answer rating: 80% (10 reviews)

When direct marketing began to grow in popularity some people felt that it would be the end of the r...View the full answer


answer-question-section
Answered By
tutor-profile-image
FREDRICK MUSYOKI
Professional Qualities: Solution-oriented. Self-motivated. Excellent problem-solving and critical thinking skills. Good organization, time management and prioritization. Efficient troubleshooting abilities. Tutoring Qualities: I appreciate students as individuals. I am used to tailoring resources for individual needs. I can integrate IT into student's lessons. I am good at explaining concepts. I am able to help students progress. I have a wide curriculum knowledge.
5.00+ 1+ Reviews 10+ Question Solved
Related Book For  book-img-for-question
Advertising & Promotion An Integrated Marketing Communications Perspective

Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

See More Books
Question Posted:
See More Questions

Students also viewed these Marketing questions

Exposure Of The American Population To Radioactive Fallout From Nuclear Weapons Tests A Review Of The Cdc Nci Draft Report On A Feasibility Study 1st Edition - ISBN: 0309087139 - Free Book