Why have companies like Volvo, Cadillac, and General Motors increased their use of infomercials? Is this a

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Why have companies like Volvo, Cadillac, and General Motors increased their use of infomercials? Is this a wise strategy?
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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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