Marketing strategists would like to predict consumer response to new products and their accompanying promotional schemes. Consequently,
Question:
a. Do the data present sufficient evidence to conclude there is a difference in the mean age of purchasers and non purchasers? Use α = .10.
b. What assumptions are necessary in order to answer part a?
c. Find the observed significance level for the test and interpret its value.
d. Calculate and interpret a 90% confidence interval for the difference between the mean ages of purchasers and non purchasers.
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Related Book For
Statistics For Business And Economics
ISBN: 9780321826237
12th Edition
Authors: James T. McClave, P. George Benson, Terry T Sincich
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