Question: Marshalls and Wal-Mart are two of the stores considered in the department store project. Develop a series of paired comparison scales comparing these two stores

Marshalls and Wal-Mart are two of the stores considered in the department store project. Develop a series of paired comparison scales comparing these two stores on store image characteristics. Identify the relevant store image characteristics by visiting the Web sites of these two stores (www.marshalls.com, www.wal-mart.com). How do the store image characteristics that you have identified compare to those used in the department store project (see Chapter 2)?

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