Question: What are the attractions and possible problems in developing a strategic relationship with a major customer in the form of strategic account management?

What are the attractions and possible problems in developing a strategic relationship with a major customer in the form of strategic account management?

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Strategic customers are those with which the relationship is based on collaboration and joint decision making where both buyer and seller invest time ... View full answer

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What are the attractions and possible problems in developing a strategic relationship with a major customer in the form of strategic account management?

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