Question: Martin Sprock is a diligent businessman. He continually searches for new menu items to further increase the profitability of Moes Southwest Grill. Required 1. What

Martin Sprock is a diligent businessman. He continually searches for new menu items to further increase the profitability of Moe’s Southwest Grill.

Required
1. What information should Sprock search for to help him decide whether to add new menu items or other products to existing Moe’s product lines?
2. What managerial tools are available to Sprock to help make the decisions in part 1?

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