Matchless Clothing Company buys clothing assembled by Nantra, Ltd., a foreign firm that employs young children for long hours and low pay. Nantra's nation does not enforce its child labor laws. Human International Politics (HIP), a political activist organization, discovers Matchless's connection to Nantra and plans to reveal this information. Before HIP does so, however, Matchless publicly releases the information itself and announces that it is severing its relationship with Nantra. Matchless publicizes its action in its advertising, and the company's sales and profits increase, apparently as a direct result. Has Matchless acted unethically in any way? ³rom an ethical perspective, is Matchless's conduct in this situation more important than whatever its motive might be?