McDonald's has been reasonably successful in India, despite the country's very different food culture. Why? Discuss.

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Question Posted: Feb 16, 2018 07:25 AM

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McDonald's has been reasonably successful in India, despite the country's very different food culture. Why? Discuss.

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They realized that they had to adjust their strategy ...View the full answer

Global Marketing management

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