Memphis Jazz Company is preparing a pamphlet that will provide information on the types of jazz, jazz terminology, and biographies of some of the better-known jazz musicians. In addition, the pamphlet will include a request for funding to support the jazz company. The company has tax-exempt status and operates on a not-for-profit basis.
The 10-page pamphlet cost $261,000 to design and print. Only 200,000 copies of the pamphlet were printed because the company director will be leaving and the pamphlet will soon be redesigned. One page of the pamphlet is devoted to fund solicitation; however, 98 percent of the design time was spent on developing and writing the jazz information.
a. If space is used as the allocation measure, how much of the pamphlet's cost should be assigned to program activities? To fund-raising activities?
b. If design time is used as the allocation measure, how much of the pamphlet's cost should be assigned to program activities? To fund-raising activities?